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The E-Commerce Compass. Edition No. 1
VDM Publishing House, Aug 2008, Pages: 204
Based on research conducted for the author's doctoral
dissertation, this book
provides an experiential perspective of the process
used by successful electronic-
commerce entrepreneurs. A new working model of the
electronic-commerce
process has emerged from over fifty observations,
interviews, and follow-up
interactions. Observations, interviews, and
follow-up interactions are described
here; providing a rich description of the essential
elements in e-commerce, as well
as key inter-relationships that bring about its
success. Emergent themes in this
book include (a) defining the e-commerce process, (b)
process inter-relationships,
(c) fundamental knowledge, skills, and abilities, (d)
opportunity assessment, (e)
market research, (f) competitive assessment, (g)
strategy development, (h) financial
development, (i) risk assessment, (j) technical
development, (k) web review, (l)
technical management, (m) launch and implementation,
and (n) ongoing innovation.
Inter-relationships between the themes are identified
and explored in ways not
previously considered. The result is a virtual
compass for the entrepreneur, showing
the way to build a successful e-commerce company.
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