|
|
 |
|
Viewing report
|
|
|
|
Hospitality Consumer Lifestyles. Edition No. 1
VDM Publishing House, Sep 2008, Pages: 124
The concept of lifestyle is not only helpful for
marketers to target different segments, but also for
people to understand themselves in terms of how they
behave and what they value. The most highly used
lifestyle instruments were developed between 1970
and 1980, and those instruments focused on
lifestyles in general, and were mostly constructed
commercially rather than published in academia. The
purposes of this study are to construct a
specialized lifestyle instrument in the area of
hospitality examining how today’s consumer engages
in hospitality activities in the United States, and
for segmenting today’s hospitality consumers into
different hospitality lifestyle groups. The study
is reporting the general trend of US consumers’
hospitality activities, and presenting three
lifestyle segments—family-focused group, active-fun
lovers group, and secure inactive group—for current
hospitality consumers. The lifestyle information as
well as the segments can be helpful to readers for a
better understanding of today’s consumers in the
United States.
|
|
|
|
