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The Attraction Effect under Time and Justification
Conditions. Edition No. 1
VDM Publishing House, Sep 2008, Pages: 196
This study tests the possibility that, in some cases
when conditions such as low time pressure and
expectations of future questioning are present, the
attraction effect can be explained by a processing
strategy based on a large number of attributes. Five
studies were conducted to test the hypotheses. Two
Pilot studies were done to select product
categories, attribute values and to check
methodology in Colombia. The main study consisted of
two experiments. Experiment 1 was conducted to
replicate earlier studies on attraction effect and
to demonstrate that the attraction effect is robust
across cultures. Experiments 2, and 3 were conducted
to examine how time pressure and justification
conditions may influence choice outcomes. Findings
give support to the attraction effect in other
cultural context.
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