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Viewing report
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SUSTAINABLE FUTURE?. Edition No. 1
VDM Publishing House, Sep 2008, Pages: 168
This book describes the intents of environmental
impacts on market strategies of the European
automotive industry. Against the background of the
literature in deep specialities of growth and
competition strategies are pointed out. This is the
basis to discuss environmental impacts which might
bear exciting challenges for market strategies. The
macro and micro environment of the European
automotive industry is described and analysed by
using the PEST-analysis and Michael Porter’s model of
“FIVE-FORCES” affecting an industry. After having
looked at the historical developments, the author
describes environmental impacts which results in
corporate rethinking, creating green products and a
green marketing challenge. The strategic relevance is
discussed on the background of growth and competition
strategies. The conservation of the environment as a
public good is worked out. Especial the
responsibility of the peoples of the world, the
necessity of a consumer rethinking, and the
rethinking of consumption patterns are major assigned
duties of our generation. “It is always the right
time to start an alteration – but better do it today
than tomorrow!”
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