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Viewing report
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Influencing Customers through Customers. Edition No. 1
VDM Publishing House, May 2009, Pages: 68
In today's supermarket multi-billion dollar
industry, impulse shopping accounts for 2 out of 3
purchases. Despite the current situation, most
retail stores attempt to benefit from the fact that
people are impulsive in nature as a way to maximize
their profits. In order to improve on current levels
of sales, retail stores and supermarkets need to
look at out-of-the-box to solutions that may, at
first, not appear useful. One such approach is the
study of levels of self-organization in people while
they are doing their shopping. This thesis discusses
the status-quo of supermarket optimization and leaps
into how a supermarket simulation can use real-time
information about customer purchases. And apply
models inspired by RFID and customers feedback to
empower customers with products’ sales level leading
to an increase in impulse purchases.
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