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Trade Area Modeling in Retail Location Analysis. Edition No. 1
VDM Publishing House, Aug 2009, Pages: 132
The shopping center system of a city is characterized by such attributes as size,layout,goods/services offered, number/type of stores, and trade area characteristics. There is a strong relationship between trade area characteristics of a shopping center and its attributes. A thorough evaluation of these relationships helps developers select the best sites for shopping centers and public officials make appropriate commercial zoning decisions. These characteristics can be proxied by demographic and socioeconomic characteristics, housing patterns, and the nature of retail competition in the trade areas. This book aims to propose a practical modeling technique to analyze the relationships between shopping center attributes and trade area characteristics. The conceptual framework is based on Oppenheim's retail allocation model. A large database on Ohio is assembled using proprietary databases, such as Directory of Major Malls, National Research Bureau, and Demographics USA, and public databases, such as Census of Population and Housing. The results can be used by decision makers and developers for commecial zoning policy, and for shopping center site selection.
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