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Viewing report
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China as a Market for Austrian Automotive Suppliers. Edition No. 1
VDM Publishing House, June 2009, Pages: 156
Based on the experience of several international
automotive companies on the Chinese market, the aim
of this study is to show which problems those
companies encountered, what are the risks and
challenges of entering the Chinese market and
finally to make some recommendations for the
Austrian automotive companies willing to expand to
China in the future. Who are the main competitors?
What is the business practice at the automotive
market in China? Where are the best chances to find
buyers for your product? Where to find business
partners? How is the business outlook of the
automotive industry in China? For this purpose, a
few Austrian automotive supplier companies already
present in China have been selected and described in
the second part of this study. Through their
experience and experience of other foreign
companies it is described how they managed to enter
the Chinese market and which marketing strategies
they had chosen.
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