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Viewing report
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Developing Indigenous Tourism. Edition No. 1
VDM Publishing House, June 2009, Pages: 156
Indigenous tourism is an expansive sector in the
growing tourism industry. The Sami people living in
Sápmi in northern Europe have started to engage in
tourism, particularly in view of the rationalised
and modernised methods of reindeer herding. Sami
tourism offers job opportunities and enables the
spreading of information. On the other hand, Sami
tourism may jeopardise the indigenous culture and
harm the sensitive environment in which the Sami
live. The aim of the book is to analyse the supply
and demand of Sami tourism in northern Sweden. This
is done in four separate articles, preceded by an
introductory section including summaries in English
and Swedish.
The first two articles describe Sami tourism from a
producer and a consumer perspective, respectively.
The question is to what extent the supply of tourist
attractions related to the Swedish Sami corresponds
to the demand of the tourists. In the two following
articles the interaction between the supply and
demand of Sami tourism is studied at one of the
largest Sami tourism attractions: the 400-year-old
annual winter festival in Jokkmokk, Sweden.
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