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Viewing report
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Farmers' Decision Making Criteria. Edition No. 1
VDM Publishing House, June 2009, Pages: 128
In an age of rapid technological developments and
increasing public awareness of the environmental
impacts of farming, the pressure on farmers in the
United States to make production decisions that will
protect natural resources is mounting. Yet, the
combined forces of the treadmill of production and
the stewardship model of farming continue to put at
risk soil and water resources. In this complex
farming environment, an understanding of why farmers
make business-oriented production decisions would
benefit conservation policies while sustaining
entrepreneurial interests in the economic viability
of the farming enterprise. This book provides
research insights into why farmers make production
decisions and identifies factors that might promote
adoption of conservation technologies while meeting
the dual goals of farm profitability and resource
conservation. It was written purposefully with the
farm policy maker and researcher in mind by providing
in-depth coverage of theoretical modeling and
methodological issues to enrich further research and
inform future conservation policy initiatives. It
also serves as stimulating reading for people
interested in commercial farming issues.
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