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INTRAPRENEURSHIP SUCCESS: A PR1ME EXAMPLE. Edition No. 1
VDM Publishing House, Sep 2009, Pages: 132
INTRAPRENEURSHIP is the SECRET WEAPON for success used by 3M, Toyota, Sony, Rubbermaid, GE, and other successful corporations! INTRAPRENEURSHIP is ESSENTIAL for major companies to succeed! Dr. Haller’s, “Intrapreneurship Success” shares how a rapidly growing OTC traded firm with $50 million in annual sales used Intrapreneurship to grow to be the #1 performing stock on the NYSE, with $480 million sales in five years. Steve Jobs, Apple’s Chairman, (Newsweek, 1985), said, “The Macintosh team was what is commonly known as intrapreneurship-only a few years before the term was coined - a group of people going, in essence, back to the garage, but in a large company.” John Naisbett, (1986) “Re-Inventing the Corporation” noted Intrapreneurship is one of the BEST STRATEGIES that businesses can use to create NEW PRODUCTS and NEW MARKETS! Rosabeth Moss Kanter, of Harvard Business School, “When Giants Learn to Dance” (1990) shared that Intrapreneurial development is essential to a CORPORATION’S SURVIVAL!
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