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Viewing report
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Factors Influence Post-adoption Behaviour of Online Securities Trading. Edition No. 1
VDM Publishing House, Oct 2009, Pages: 280
This research aims to establish the important dimension of pre-adoption factors’ influence on the consequences, or post-adoption usage behaviour, of online securities trading by the retail investors in Singapore. While several studies have been conducted by researchers on the factors that lead people to adopt new innovations, few have actually explored the consequences of the innovations or post-adoption usage behaviour. Therefore, this research fills the gap in the diffusion and adoption studies. The researcher aimed to address the following three research issues in this study: RI1) What pre-adoption variables in the Diffusion of Innovations model affect the post-adoption usage behaviour of retail investors using online securities trading? RI2) Does Perceived usefulness affect the post- adoption usage behaviour of the retail investors using online securities trading? RI3) Will Consumer loyalty affect the post- adoption usage behaviour of retail investors using online securities trading?
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