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Viewing report
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Shoppertainment. Edition No. 1
VDM Publishing House, Nov 2008, Pages: 136
The experience of making a purchase goes more and more
beyond the satisfaction of needs and is perceived by
consumers as a leisuretime activity.
“Shoppertainment” has transformed the retail arena
and trained the consumer to expect to be entertained.
This book aims to describe the development and growth
of “shoppertainment” as well as chances on its
expansion on the European and especially the Austrian
market.
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