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PREDICTING THE OVERALL PERCEIVED VALUE OF A LEISURE SERVICE. Edition No. 1

VDM Publishing House, Nov 2008, Pages: 196


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Global leisure services industry is expected to be
worth $3.4 trillion by 2010. This makes assessing
consumers’ value perceptions an important tool for
marketers to adjust their services and meet
consumers’ needs and expectations. This study
investigates the application and relevance of
SERV-PERVAL scale as a measure of consumers’
perceptions of service value in mid-scale
restaurants. The scale measures five dimensions of
perceived value… perceived quality, monetary

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