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Viewing report
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The Emergence and Scope of Complex System/Service
Innovation. Edition No. 1
VDM Publishing House, Jan 2009, Pages: 268
Technological advances in the telecommunications
sector have made it possible to conduct commerce and
payments via mobile handsets enabling a new
marketplace based on network technology to emerge.
This new marketplace could expand the input and
output markets for firms and benefit consumers in the
form of time and place independent services.
Mobile payment services can be considered a primary
element in facilitating the functioning and growth of
the overall market. In the European Union, the
industry actors are expected to lead the way in
establishing the new mobile commerce marketplace,
where actors such as mobile operators and financial
institutions, but also some new independent entrant
firms have been interested in capturing the
“transaction centre” role in the emerging
marketplace.
The book focuses on understanding the main factors
and forces that shape the emergence and scope of the
mobile payment system/service market and the nature
(/business logic) of the innovation process from the
perspective of a broader organisational field level.
Mainly this is done in the light of how the key
industry actors have tried to create the market up
until approximately autumn 2005.
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