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Betting & Gaming Market Report 2011
Key Note Publications Ltd, Aug 2011
The UK betting and gaming industry observed a 2% increase in expenditure on games of chance, including the National Lottery, over the course of the 5-year review period. Despite this, expenditure fell by a significant 12.2% in 2009 owing to effects of the recession; some recovery was observed in the following year, when expenditure rose by 1.7% to £8.86bn. The National Lottery remained one of the largest sectors of the market, with £5.82bn gross ticket sales registered in 2011. The remote gambling sector continued to do well, after reporting a turnover of £11.92bn as of September 2010. In contrast, sectors such as bingo, football pools, and bookmaking observed decreases in turnover during the past year. This is primarily due to the rising popularity of online gambling, which has been further boosted in recent years by the launch of a range of applications or ‘apps’ by bookmakers for the iPad, iPhone and Android devices.
Recent years have seen a number of bookmakers move their operations overseas due to the high tax levied on betting and gaming companies in the UK, with the current duty rates standing at 15%. However, in August 2011, John Penrose, Minister for Gambling Policy and Regulation, announced that the Government was considering changing the laws pertaining to online gambling products. If the new regulations are passed, it will mean that operators offering online gambling products will need to be awarded a licence in order to do so — and that the focus will be shifted from the location of the operator to where the products are used. As a result, overseas operators will need to apply for a licence if they continue to offer their products in the UK. The taxation on those who are awarded a licence are yet to be announced.
In the forthcoming years, it is likely that the industry will continue to develop new products in order to take advantage of the continued interest in technology and mobile gaming. A number of sporting events, such as the Rugby World Cup 2011, the 2012 London Olympic Games, and the Commonwealth Games in 2014, are likely to boost expenditure in the betting and gaming industry over the next 5 years; Key Note forecasts expenditure on games of chance will rise by 9.2% from £9.04bn in 2011 to £9.87bn in 2015.
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