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Viewing report
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Sales increase oppurtunities for Austrian Airlines
in Russia. Edition No. 1
VDM Publishing House, Dec 2008, Pages: 108
Cooperations are often necessary to remain
competitive, especially in the airline industry. In
Russia AUSTRIAN opted for cooperations with
Transport Clearing House (TCH), a clearing house
which guarantees the remittance of revenues created
by travel agencies, and the Russian distribution
system Sirena-Travel. The Austrian carrier thereby
enlarged its indirect distribution network by
6 500 agencies in Russia. Moreover, AUSTRIAN entered
into a strategic alliance with AiRUnion, an alliance
of five Russian carriers. In this thesis the risks
and opportunities for AUSTRIAN regarding the
cooperations mentioned above are analysed. For that
purpose information from different kind of sources
such as books, articles, internet, but also from
expert interviews is included.
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