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Viewing report
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JUST AD CULTURE. Edition No. 1
VDM Publishing House, Dec 2008, Pages: 76
Here I am now. An advertising creative. I do
advertising, because it’s
fun. But beneath all this fun, I add value. To
society. To culture. To the
past, present and future. Firstly by paying taxes.
Secondly by
producing context. Some call it art, others waste.
But either way, it’s
communication and therefore fulfils a connecting role.
The book discusses the bigger context of the
advertising industry and
ads themselves, and helps to identify the role of
advertising authors
within society. This content has been developed three
years ago and
materialized in form of my Bachelor Thesis.
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