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CREATIVITY-ENHANCEMENT IN MEDIA ORGANIZATIONS. Edition No. 1
VDM Publishing House, Jan 2009, Pages: 132
In a media organization, creativity represents one
of the most important factors that can bring success
and motivate development. This study focuses on
enacting a creative organization that appreciates
new ideas and encourages its employees to practice
their best creative abilities. By examining
different variables that contribute to enhancing
creativity in organizations, the study depicts a
well-examined view of how creativity should be
enhanced in organizations in general, and media
organizations in specific. The research applies
these concepts to media organizations in Saudi
Arabia, which is an example for a developing country
on the move. The study introduces the making of a
creative organization model which combines
creativity-enhancement factors, organized by their
effect and based on the mechanism needed for
organizational change. These factors are management
system, work activities, and organizational life. To
examine these factors, the researcher has examined
the perception of journalists and media managers,
stressing that such perception represents a vital
aspect of creativity enhancement in organizations.
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