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Design Semiosis. Edition No. 1
VDM Publishing House, April 2009, Pages: 156
Products are designed by someone to be perceived by
someone.
Design Semiosis was originally presented as a
Doctoral Thesis for the Dept. of Machine Design at
the Royal Institute of Technology, Stockhom, Sweden.
It contains a concept that speaks about the synthesis
of physical products by a human designer. The
foundations of this concept are the semiotics of
Charles S. Peirce and the sign theories of Charles W.
Morris. To these are added ideas about the nature of
product properties.
Traditional research in product design typically
suggests analytical acts in synthesis, based on
empirical research. Design Semiosis presents an
application of abduction to propose that the
designers' perception of a products' properties is
the natural driver behind synthesis.
The concept of Design Semiosis is that there are 10
levels of semiotic signed properties that a human
designer works with through their perception of the
artifact being designed. Several examples using these
levels are presented.
Currently, work continues with Design Semiosis
applied to product and design specifications.
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