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Viewing report
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The International Expansion of Greece’s Largest Banks. Edition No. 1
VDM Publishing House, Dec 2008, Pages: 152
Greek banks represent one of the most sophisticated
and modern sectors of the Greek economy, with several
of the biggest among them adopting international
expansion as a way to enhance profitability. In their
international process context, there has been a
request for a greater understanding of the entry
modes and organisational forms they employ, and the
factors related and reasons associated on their
decision-making. All these issues constitute the
objects and focus of this work. Research results
identified that Greek banks, adopt foreign direct
investment entry mode and organisational forms such
as branches, representative offices (internal
growth), and subsidiaries and affiliates (external
growth). It also was found that Greek banks combine
the two types of growth in their foreign markets
entry. This research identified that the balance of
combination is dependent upon a number of reasons and
factors. Based on the results of the analysis, this
work proposes a modelling approach, the Greek Banks’
Foreign Entry Combination Process, which outlines the
different stages to be undertaken by Greek banks,
towards identifying the balance of combination of the
types of growth.
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