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Making Team Work More Creative. Edition No. 1
VDM Publishing House, March 2009, Pages: 84
In times of financial crisis and global recession,
innovating new work processes to raise efficiency and
drive down costs is top of the agenda. Innovation,
creativity and team work between all of your
company's departments therefore are vital parts of
your strategy for survival. Innovation depends on
individual and team creativity, magnified by the
organizational context. This book takes a closer look
at these factors to gain an understanding of creative
team work. A case study assesses conditions of
creative team work at a German SME providing B2B
services in the electronics industry. Using these
insights, recommendations are given for managers to
foster creativity and innovation by becoming
facilitative leaders, improve creative
communications, and empower creative employees.
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