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Consumers of Internet Health Information. Edition No. 1

VDM Publishing House, Feb 2009, Pages: 80


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Many websites on the Internet offer information for
consumers. With regard to healthcare, individuals
are increasingly utilizing the abundance of this
health and medical information available. This
information can potentially impact the psychological
health of these individuals who are concerned about
their illness. This book is about the experience of
women with breast cancer who searched the Internet
for information. Data were collected and analyzed
to help understand how this Internet information
impacted these women with breast cancer. Greater
social support was the main impact of using this
Internet information. Also, this experience of
greater social support was not only beneficial for
whites but also even more beneficial for
minorities. These psychological benefits occurred
with only a minimal weekly time commitment of
searching for and using this Internet information.
The analyses reported and discussed in this book are
useful to those from a number of fields including
Psychology, Marketing, Communication, Counseling,
Oncology, Public Health, Consumer Behavior,
Advertising, E-health, and E-commerce.



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