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Viewing report
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Distribution of Investment Funds in Austria and
CEE. Edition No. 1
VDM Publishing House, Feb 2009, Pages: 80
It is a common misapprehension among some Anglo –
Saxon Asset Management companies that an
introduction of EURO currency has made Continental
Europe a one single market place. Overseeing the
diversity of countries joint by a single currency,
in their languages , cultures, for most regulations
across continental Europe would rather be a mistake.
Therefore, to succeed in today’s market place, it
remains essential to be able to operate across a
mosaic of local markets whilst ensuring the
appropriate decentralised business.
The author Mercedes Schoppik shows her view on how
to build a strategy to establish a distribution of a
mid size asset manager in Austria and CEE. She
describes a market potential and proposes several
ways of entering the market while keeping the risk
under control. Further on she is demonstrating that
the success of Austrian banks in CEE and the
auspicious economic development, are reasons to
cover these markets out of Austria.
This business plan would be of an interest for
sales manager, head of distribution, and foreign
asset managers who consider entering these markets.
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