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Viewing report
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Adventure Travel as a Tourism Alternative in Mexico. Edition No. 1
VDM Publishing House, Feb 2009, Pages: 92
In recent years, adventure sports have become
increasingly prominent in tourism worldwide. While
tourism providers in most industrialized countries
have discovered this segment to be a lucrative
market, adventure sports contribute a negligible
percentage to tourism earnings in Mexico. The author
analyses rock climbing tourism in the Potrero Chico,
located in the country’s Northeast, to depict how
adventure sports can contribute to the economy at a
regional level. In addition to a thorough
investigation of local tourism demand, the book
offers a detailed analysis of the direct economic
impacts generated by climbing tourism in the area.
The author concludes with recommendations for the
sustainable development of adventure tourism
destinations on a regional basis. It is the intent of
this book not only to raise awareness of
Mexico’s potential in the adventure tourism segment,
but also to provide a reference point for businesses
and governments in decision-making concerning the
development of future projects.
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