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Viewing report
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Ecology of the Image. Edition No. 1
VDM Publishing House, March 2009, Pages: 320
We know very little about the ecology of our
designed world. Contrary to all appearances, design
is not about making objects. Rather, it is about
structuring the conditions for life. Design is our
second nature, naturalising changes in our ways of
living. Yet it also conceals dangers and diminishes
our sensitivity to respond to them. Ecology of the
Image is a critical exploration of idealism in
design. Drawing on hermeneutic phenomenology, the
philosophy of technology, socio-cultural and design
theory, it argues that design is not a value-free
practice but structures epistemological attitudes
into the world. Ideas are material elements of our
environments. This thesis offers an explanation of
how idealism circulates within our worlds,
fashioning our minds, bodies, environments and
products. It argues that current ecological
imperatives demand an ecological understanding of
our designed worlds that can explicitly inform
future design research and practice.
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