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Employer of Choice and CSR Reputation in Australia. Edition No. 1
VDM Publishing House, Feb 2009, Pages: 324
This work aims to define employer of choice (EOC)
for Australian businesses. The relationship between
employees and corporate social responsibility (CSR)
is investigated, drawing on current employer of
choice communication, government regulation and
legislation, international trends and global
surveys. The paper refers to research conducted on
Australian financial and insurance organisations
regarding how these companies publicly address EOC
criteria. Reputation is identified as a key
component to business success, and that positive CSR
reputation is dependent upon a complete EOC
program. An online internal education resource
addressing employer of choice is identified as an
effective means for companies to enhance their
reputation through their most important asset – the
organisation's staff.
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