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Viewing report
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Corporate Social Capital and Firm Performance. Edition No. 1
VDM Publishing House, March 2009, Pages: 296
The confluence of a number of marketplace phenomena
has provided the impetus for this research. The
first is the so called value relevance of
intangibles in determining share market performance.
A second related phenomenon is the increasing
reliance on share price appreciation as the
principal means for shareholder return, as opposed
to returns through dividends. A third phenomenon is
the rapid growth in marketplace alliances and joint
ventures, the number of which has grown rapidly over
the past 30 years. The explanation for these
phenomena may lie in the concept of corporate social
capital(CSC). This research explores the linkages
between CSC and firm performance. The experimental
context used was the global information technology
services sector. The research proposes a model for
CSC comprised of multiple elements. Empirical
research is then conducted to identify those
elements having the greatest impact on firm
performance. The critical elements identified were
human capital, financial soundness and market
connectivity. However their relative impact is
dependent on the specific business context within
which it is employed.
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