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Actor-centric Innovation. Edition No. 1

VDM Publishing House, May 2009, Pages: 160


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In this book I will examine technology adoption by
analyzing how different organizations come to
interpret a technology as a specific kind of
innovation based on a certain set of criteria. The
kind of innovation an organization interprets a
technology to be affects how quickly the organization
will adopt that technology. To analyze how
organizations come to interpret technologies as a
specific kind of innovation I will construct a model.
I will test this model by applying it to this
generation of video consoles that include: Nintendo’s
Wii, Microsoft’s Xbox 360, and Sony’s Playstation 3.

I will utilize the Actor-Network Theory from Science
and Technology Studies as the framework to combined
theories regarding technology adoption from other
disciplines such as business management. This new
model of technology adoption will be able to address
the individual weakness of each theory that I use,
and at the same time build on the strengths of the
Actor-Network Theory.

I will conclude my book by testing my new model using
an event study from econometrics. The event study
will allow me to gauge if the kind of innovation a
technology is interpreted as affects the rate of its
adoption.



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