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Integration of Culture in Product Design. Edition No. 1

VDM Publishing House, April 2009, Pages: 224

This book explores the relationship between culture
and design, a topic on which there is little
previous research. Evidence from the literature
shows that users around the world are no longer
settling for standardised products and they want
differentiated products and services. The pinnacle
of good product design innovation is when it is
grounded on the sensitive cultural analysis of
users culture. A culture-orientated design model has
been proposed to assist designers and design
educators to consciously integrate culture in their
design practice. The framework demonstrates how to
specify, analyse and integrate socio-cultural
factors in the early stages of the design process by
advancing local thought, content and solutions. It
advances a new approach to design education, theory,
research and practice. It emerged that culture can
be used as a resource of information and a source of
inspiration for product innovation that connects
with users traditions. The findings show that
culture-orientated products have meaningful content
that reflects users lifestyles, provides them with
symbolic personal, social and cultural values to
facilitate product acceptance.

Richie, Moalosi.
Richie Moalosi, PhD is an Industrial Design lecturer at the
University of Botswana, Botswana. He studied at Queensland
University of Technology in Australia. He is the
Coordinator of the BDes Design programme. His main research
interests are in cultural ergonomics and human-centred design.