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Changing Organizational Identity. Edition No. 1
VDM Publishing House, April 2009, Pages: 280
Organizational members’ support during a change can
be influenced strongly by the degree to which the
company is not going to be the same as it was before.
Indeed, members have a stake in “who the organization
is,” and they are often quite frantic in their
efforts to avoid losing it. The aim of this book is
to propose and test hypotheses on why organizational
members adhere to some characteristics of their
working organization and feel worried about losing
them. The book does not give checklists or provide
practical recommendations for how to manage a
difficult change in organizations. Instead, it
provides an overview of the debate and notes on
previous relevant studies; it proposes reflections
and discusses the difficulty associated with change
in an organization’s identity. Hence, this book is
for the reader who wants to understand the complexity
of the topic to better understand the recommendations
that may be provided to them by other, more
practically oriented studies. In doing so, this book
explains the complexity of the topic to allow the
reader to gain a more comprehensive and far better
informed perspective on change to organizational
identity.
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