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Viewing report
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Negotiation Across China. Edition No. 1
VDM Publishing House, April 2009, Pages: 252
China has become a major topic of conversation in
academic, business and negotiation literature in
recent times, as has the concept of guanxi
behaviour. However, we know little about how guanxi
in non-Eastern cultures, feel about this idea. For
this reason, three research questions were developed
in the Literature Review. The research methodology
is qualitative, based on the interpretivism paradigm
using a phenomenology research design. The findings
were also triangulated using the focus group
interviews.
The research data analysis is based on the Stevick-
Colaizzi-Jeen method by Moustakas (1994). The
results show that guanxi itself is a quality built
on relationships, favours, dependence, competency,
experience and adaptation rather than inter-
organisation relationships. Furthermore, the study
of guanxi needs to be done by examining both
internal factors and external factors which
influence the negotiation of an enterprise.
Finally, guanxi strategies aim to improve: (1)
guanxi quality; (2) negotiation performance; (3)
competitive position; and (4) competitive advantage
for win-win negotiation purposes.
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