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Viewing report
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Exhibition Design in National Promotion,
Graphical Images on Stands. Edition No. 1
VDM Publishing House, April 2009, Pages: 136
Many countries that want to receive revenues from
tourism in order to promote their country to the
world and to receive a share from the global tourism
market, have focused on national promotions. In
international tourism expo settings where national
promotion takes place, the goal is to reach a target
audience through exhibit stands and graphical images
on these stands. Stand exhibits, as an effective
means in national promotions, are a bridge between
countries and target audiences.
Stands and graphical images on stands for ten
separate countries are examined in the book. How the
differences in promotion can vary from country to
country, the methods that different countries use in
expressing themselves.
The main goal of this work is that by using stands
and above stand graphical images as an important
means in national promotion is to promote a country
using one aspect of that country.
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