In today’s globalized world, coming into contact
with different cultures is getting much easier and
more and more probable at tremendous speed.
Cultures, however, harmonize slowly, if at all.
Consequentially, cultural differences will strongly
influence everyday life, making cross-cultural
competence a key qualification to deal with these
differences. Regarding the world as a global playing
field for managers, most players ignore the fact
that to win the game, it is advisable to know one’s
opponent over and above the international rules of
the game. Therefore, the aim of this handbook is to
raise cross-cultural awareness and discusses the
importance of culpetence (cross-cultural competence)
in international negotiations using the example of
Besides his postgraduate studies at FH JOANNEUM in Graz and FH
Burgenland in Eisenstadt, Michael Langgner freelances as
CULPETENCE trainer and international student coordinator. Always
keen on new experiences, he is a committed member of a European
town twinning organization and spent a semester abroad at
Stockholm University, Sweden.