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Viewing report
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Disintermediation of Tourism Intermediaries and
related Association. Edition No. 1
VDM Publishing House, May 2009, Pages: 104
The subsequent study concentrates on the importance
of travel agents and the responsibilities undertaken
in the UK travel industry with regards to the
British Regulating Body, known as the Association of
British Travel Agents. The study highlights the
course of disintermediation and ABTA by discussing
the responsibilities or role of major leading travel
agents in the UK market. The topic then follows on
to The Value Role of Tourism Intermediaries and
their related Association: In The Case of Travel
Agents and ABTA we analyse the disintermediation of
travel agents and ABTA. Furthermore an analysis of
how ABTA member play a vital part in keeping the
consistency on customer relations with regards to
the ABTA Codes of Conduct, which all members must
comply with. Finally, the combined analysis of these
sources leads to the establishment of a wider
picture on the effect of disintermediation and as to
how ABTA may benefit travel agents and consumers.
This helps to evaluate the effectiveness and overall
performance of The Value Role of Tourism
Intermediaries and their related Association in the
UK Tourism Industry which is the general aim of this
study.
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