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Marketing Adventure Travel. Edition No. 1
VDM Publishing House, Dec 2009, Pages: 72
Adventure tourism is a rapidly growing sector in the industry, yet it is uncommon to see special marketing methods implemented into this division within travel businesses. However, the transforming adventure travel market is calling for adapted marketing activities. This book analyzes two young adventure travel companies, and their current marketing applications alongside with today's marketing theories. The theoretical section of this book has three parts: the market environment in tourism, consumers in that environment, and the marketing applications. With the theoretical knowledge of how marketing is generally done, this book carries on to evaluate how real companies apply these known marketing concepts. The empirical part introduces information collected from the participating companies, two different travel agencies. In the conclusions and recommendations chapter the positive and negative findings of the research are described.
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