|
|
 |
|
Viewing report
|
|
|
Price Points and Thresholds in Retail Food Demand. Edition No. 1
VDM Publishing House, Sep 2008, Pages: 84
Retailers are constantly forced to make strategic
decisions regarding the frequency and magnitude of
price and quantity discounts. Demand studies have
established that consumer response to food retail
price and quantity discounts produce demand
irregularities. Traditional demand analysis failed to
account for demand irregularities and often result in
specification bias. In a theoretical framework,
demand irregularities can be explained using the
concept of price points and price thresholds.
Presence/absence of price points and price thresholds
directly impact the profitability of the retailers.
The primary contribution of this work is the
development of a feasible method by which price
points can be rigorously identified and incorporated
into demand systems. Methods and findings of this
study are useful to both private and public sector
demand policy analysts.
|
|
|
|
