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Viewing report
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Manufacturing African American Self-Employment. Edition No. 1
VDM Publishing House, Sep 2008, Pages: 292
This qualitative case study examined the
environmental factors and personal attributes of
five self-employed African Americans to identify
selected personal and organizational characteristics
typical of successful self-employed African
Americans and their businesses in the Detroit
Metropolitan Area. The relationship between
leadership, self-employment, and economic
development in the African American culture formed
the theoretical foundation for this study. Five
environmental factors were identified as important
in the lives of self-employed African Americans:
inherited family influence, finances, risk-taking,
management skills, and mentoring. Inherited family
influence was identified as the most important
environmental factor and transactional skills as the
most prominent personal attribute. Empirical
insights into the success strategies employed by
participants in this study were gained, and 21
strategies emerged to help interested African
Americans become self-employed.
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