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Viewing report
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Doing Well by Doing Good. Edition No. 1
VDM Publishing House, Oct 2008, Pages: 180
Organizational decision-making literature tells us
that profit maximization is such a predominant factor
influencing decisions within for-profit organizations
that it would be difficult, even if theoretically
possible, to integrate into the organization a
long-term environmental sustainability ethic. The
combination of leadership, vision and internal
incentive systems, supplemented by the development
and maintenance of a corporate culture that supports
the simultaneous consideration in decision-making of
environmental sustainability and profitability, has
enabled Interface to achieve an organization in which
environmental and financial influences on
decision-making are at parity. Like employees in
other for-profit organizations, Interface’s
associates are expected to make money for the
company. But they are expected to do more. They are
also expected to deliver environmental returns on
investment in conjunction with financial returns.
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