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Viewing report
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Does NME Even Know What a Music Blog Is?. Edition No. 1
VDM Publishing House, Oct 2008, Pages: 120
MP3 blogs and their aggregators, which have risen to
prominence over the past four years, are presenting
an alternative way of promoting and discovering new
music. This book argues that MP3 files greatly
affect MP3 blogs in terms of shaping them as: a
genre separate from general weblogs and music blogs
without MP3s, especially due to the impact of MP3
blog aggregators such as The Hype Machine and
Elbows; a particular form of rhetoric illuminated by
Kenneth Burke's dramatistic ratios; and a
potentially subversive subculture, which like other
subcultures, exists in a symbiotic relationship with
the traditional media it defines itself against.
Using excerpts from multiple MP3 blogs and their
forums, interviews with MP3 bloggers and Anthony
Volodkin (creator of The Hype Machine), references
to MP3 blogs in traditional press, and dramatism and
social semiotic theory, this book demonstrates that
the MP3 file is not only changing the way music is
consumed and circulated, but also the way music is
promoted and discussed. This is a valuable academic
text about the social implications of an emerging
medium that has not yet been explored in the
academic arena.
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