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Emotional Bonding with Products. Edition No. 1
VDM Publishing House, Oct 2008, Pages: 176
People can develop strong emotional bonds with
certain products. When a person experiences an
emotional bond with an object, this object triggers
one’s emotions and conveys a special meaning.
Consequently, people are reluctant to dispose of the
products to which they feel attached. Stimulating
product attachment may thus extend the product
lifetime and can be a valuable strategy for
sustainable consumption. Knowledge on experiencing
attachment to consumer durables and on how designers
may stimulate these emotional bonds through product
design is thus valuable for manufacturers and
society as a whole. This book provides insight in
the concept of product attachment. Specifically, the
author investigates which determinants may affect
the strength of the emotional bond with products,
how this bond develops over time, and the
relationship between product attachment and product
lifetime. Furthermore, the author uncovers the role
of the product and its design for bringing about the
determinants of product attachment. This knowledge
should provide designers of consumer durables with
opportunities to strengthen the emotional bonding
with products.
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