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Cross-Cultural Management and Retention Management in China. Edition No. 1
VDM Publishing House, June 2010, Pages: 104
In his book Tobias Thayer examines the applicability of Cross-Cultural Management (CCM) literature to successful retention management in China. The lack of loyalty of Chinese employees towards foreign enterprises in China and the resulting high turnover rates have become considerable challenges to success. Often, the reason for failure is a lack of awareness for cultural differences and the resulting inability to motivate and retain local employees. CCM is a field of research not well defined yet. It borrows from multiple fields of studies such as management
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