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CSR from a strategic perspective. Edition No. 1
VDM Publishing House, Sep 2010, Pages: 68
Lately CSR has increased its strategic status, as well as the consumer demand for sustainable development. However, there are still companies that have not adjusted their strategies to fit this shift in demand. This study offers a strategic tool, based on sustainable core competencies, for companies to implement in order to use CSR to boost their business. The author offers a method for companies that are looking to re-position themselves on the market to gain a competitive advantage based on sustainable core competencies through the models 'Sustainable Communication' and 'Strategic CSR and its benefits of enhanced stakeholder confidence/value and improved financial performance'. This study is of immediate interest for all companies, since there is an increased demand on the global market for social entrepreneurship and sustainable innovation. This book offers a method for companies to anchoring CSR into their strategy and activities to make their customer relationships stronger and more profitable. In a longer perspective, companies will then contribute to a healthier society, which implies a more dynamic business environment.
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