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Viewing report
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CUSTOMER SERVICES IN COMMERCIAL BANKS. Edition No. 1
VDM Publishing House, May 2010, Pages: 324
Indian banking system has undergone a drastic change after the independence of the country. There has been a significant change in the structure composition and the mode of management objectives working of the banking institutions over the last three decades or so. 'Customer Satisfaction' refers to how far the expectations of the customers are met. Satisfaction with bank services is the positive feeling of happiness after getting a customer has a service form his bankers. Dissertation is the negative feeling of unhappiness that the customer gets after he had dealing with his bankers.Banks play an important vital role in increasing the savings habit and pooling up the small savings to make a larger reservoir of capital which was channelized to provide credit to the other section of the society who need capital and are prepaid to pay high rates of interest on their borrowings was 'to accept deposits of money' on which they play lower rates of interest and lend the same at higher rates of interest. The main source of income for the banks comes from the difference between the amount of interest they collect on loans and advances and the interest the pay on deposits.
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