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CREATIVITY AND INNOVATION IN A PUBLIC INSTITUTION. Edition No. 1
VDM Publishing House, Dec 2010, Pages: 100
A creative and innovative idea seeks to increase efficiency, reduce bureaucracy and promote precision and accuracy. However, every person reacts differently in the ways that they hear about, understand, and finally accept or reject an innovative and creative idea. This book reveals the relationship between an innovative idea in a financial institution with regard to promptness, communication and bureaucratic procedures and operations. To achieve the above objectives, the study uses as its thrust the diffusion of innovations theory as propounded by Everett Rogers within a university in Kenya. While most studies on innovation and creativity are replete on the marketplace of ideas, there is a gap with regard to the same from the African continent. This book therefore seeks to fill this gap.
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