Ethiopia Power Market Outlook to 2030 - Business Propensity Indicator (BPI), Market Trends, Regulations and Competitive Landscape
- Language: English
- Published: September 2012
- Region: Ethiopia
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… Ethiopian banks have not introduced credit card payment system till now. The research is a survey on what are the potential opportunities and challenges to introduce credit card payment systems in Ethiopia. Data was collected through two types of questionnaires (from bank employees and consumers). Results of this research have shown that the potential opportunities to introduce credit card in Ethiopia are the level of awareness of existing employees of Ethiopian banks and their skill, the financial capacity Ethiopian banks and merchants, the capacity of banks to keep electronic accounts of merchants and consumers. Potential challenges to introduce credit card in Ethiopia are low level of awareness of merchants and consumers, weak infrastructural issues (lack of immediate authorization, financial literacy initiations, well established credit bureau, and required infrastructure of merchants), lack of skill of both the merchants and the consumer, weak economic capacity of the consumers, unclear legal system and non existence of consulting firms that can help consumers in managing their credit card expenses.
Fyery Adhena Abreha BA in management and MA in Business administration (MBA) Lecturer in Bahir Dar University Bahir Dar, Ethiopia