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Sports Marketing 2012
Richard K Miller & Associates, Sep 2011, Pages: 466
First published in 1997, this annual reference handbook is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Expanded to 466 pages and 73 chapters, this is our most comprehensive assessment of the U.S. sports business ever.
Sports Marketing 2012 will provide you with the most recent statistics and data available. This assessment of the $400 billion sports marketplace includes 15 categories of spectator sports, 32 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women's professional sports, and the minor leagues. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements.
Over 1,200 website links - directly embedded into the electronic edition - will direct you to additional market research and other resources important to the sports business marketplace.
Previous editions have been used by advertising agencies, professional sports teams, sports agents, public and college libraries, and university sports management programs. This is the best selling publication of its kind available from any source.
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