Global Business Intelligence and Analytics Software Industry 2012-2017: Trends, Profits and Forecast Analysis
- Language: English
- Published: October 2012
- Region: Global
Technavio’s analysts forecast the Global Web Analytics market to grow at a CAGR of 14.3 percent over the period 2010–2014. One of the key factors contributing to this market growth is the increased adoption of online channels over media channels by enterprises. The Global Web Analytics market has also been witnessing increased adoption of hosted web analytics. However, analyzing the data obtained through web analytics tools could pose a challenge to the growth of this market.
Key vendors dominating this market space include Omniture, Coremetrics, WebTrends, and Google Analytics.
Technavio’s Global Web Analytics Market 2010–2014 report has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report covers the global market landscape and it growth prospects. The report also includes a discussion on the key vendors operating in this market.
Key questions answered in this report:
What will the market size be in 2014 and at what rate will it grow?
What key trends is this market subject to?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the opportunities and threats faced by each of these key vendors?
What are the strengths and weaknesses of each of these key vendors?
01. Executive Summary
03. Market Coverage
04. Market Landscape
05. Vendor Landscape
06. Market Growth Drivers
07. Drivers and their Impact
08. Market Challenges
09. Market Trends
10. Key Vendor Analysis
10.2 WebTrends Corp.
10.3 Coremetrics Inc.
10.4 Google Analytics
11. Other Reports in this Series
List of Exhibits:
Exhibit 1: Global Web Analytics Market 2010–2014 (US$ billion)
Exhibit 2: Global Web Analytics Market by Geographical Segmentation 2010
Exhibit 3: Global Web Analytics Market by Vendor Segmentation 2010
Exhibit 4: Vendor Share by Usage of Web Analytics Tools
Web Analytics Market Witnessing High Adoption of Hosted Solutions
A recently published report by Technavio, specialists in emerging technologies market research, reveals that the Global Web Analytics market is expected to grow at a CAGR of 14.3 percent over the period 2010–2014. The report, which covers the Americas as well as the EMEA and APAC regions, indicates that the market is being driven by the growing popularity of interactive marketing.
According to Technavio’s industry analyst, “The Global Web Analytics market is witnessing an increased adoption of interactive marketing channels. This form of marketing enables enterprises to address, gather, and remember responses of end-users. This helps enterprises address customers in a better manner, the next time they visit a certain webpage. Hence, measurement and accountability of online channels is forcing enterprises to adopt/spend on web analytics.”
The report also highlights that the availability of free web analytic tools is hindering the growth of this market. However, the high adoption of online channels over other media channels by enterprises is expected to drive the market. This market is also marked by an increased adoption of hosted solutions. These are just some of the important findings presented in the report that will enable companies to fully understand the potential in this market and formulate their own strategies.
Technavio’s report, Global Web Analytics Market 2010–2014, is based on extensive research conducted with industry experts, vendors, and end-users. It examines the key trends, drivers, and challenges impacting the evolution of this market. The report also contains incisive insights and SWOT analyses regarding the key vendors in this market.
Companies mentioned in this report include Omniture, Coremetrics Inc., WebTrends Corp., and Google Analytics.