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Viewing report
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Europe Telecom Insider / Vol. 3, No 3, Edition 9 - The Multiscreen Opportunity Makes for Great Viewing for Traditional Telcos in Europe
Pyramid Research, Inc, Sep 2011, Pages: 17
Almost every European telecommunication operator offers multiscreen content or is in the process of testing the service. There is a feeling of urgency to provide content across multiple devices. As the research conducted by our sister company, Heavy Reading, shows, 76% of respondents see multiplatform video as an important requirement for the business in the next five years.
After extending its services portfolio to offer voice, Internet and TV, and maximize their returns through provision of multiplay services, telecom operators feel the need to enter the multiscreen arena in order to capture customers across the whole device ecosystem.
Cablecos and satellite providers are historically strongly associated with content provision, having already well-built relationships with broadcasters and content owners, as well as experience in providing live broadcasting. However, with the advent of IPTV, Pyramid Research believes that there is a role for traditional telcos in the multiscreen services landscape, with content at heart of their value-added proposition.
In this report we will discuss how the growing proliferation of connected devices and multiple screens in households presents an opportunity for traditional telcos, which continue to invest in delivering TV content to their audiences. This is because there is more clarity on multi-platform video delivery standards, with many telcos already owning the delivery platforms: mobile, broadband (PC) and TV (addition of IPTV by many telcos). Telcos also have an established billing relationship with clients as well as the ability and experience in providing service bundles.
Published monthly for each of the world’s most dynamic regions, Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions. For more information about Telecom Insiders
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