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Angolan Mobile Communication Market
Frost & Sullivan, July 2011, Pages: 76
The Angolan mobile communications market study highlights the mobile industry trends by comparing the current market to the study compiled in 2008. It gives an overview of mobile operators in Angola and their respective market share, stages of mobile network development and the new market trends. In addition, a chapter is dedicated for the mobile vendors along with market share penetration as well as CAPEX and OPEX expenditure. In addition, an analysis of the current mobile subscribers is conducted and the expected growth over the next five years. Lastly, an analysis of operators revenues is conducted along with the forecasted revenues. The CAGR for mobile subscribers and operators revenues is also highlighted in the study.
Research Overview
This Frost & Sullivan research service titled Angolan Mobile Communication Market provides insights into market dynamics, offers five-year forecasts for operators' revenue, subscriber growth and capital investment. In this research, Frost & Sullivan's expert analysts thoroughly examine the Angolan mobile communication market including an analysis of mobile operators and vendors' competitive structure. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth.
Market Overview
Use of GSM Network to Boost Subscriber Growth and Mobile Revenues
Low fixed line communication access in Angola due to poor fixed-line infrastructure is being surpassed by technological developments within the mobile communication market. Infrastructure development in Luanda and other provinces is poised to boost communication accessibility. “The mobile communication penetration rate of 57.0 per cent indicates growth opportunities within the mobile communication sector,” notes the analyst of this research. “The usage of GSM network technology by operators such as Unitel and Movicel has increased subscriber connectivity, even while enabling them to communicate with the users of different service providers.”
Mobile communication capital expenditure (CAPEX) reached its peak between 2008 and 2010. From 2010, CAPEX is expected to slowly decrease, as investment in infrastructural development reaches its final stages. “While CAPEX decreases, operational expenditures (OPEX) are increasing with operational expenses projected to overtake capital expenditures by 2013,” states the analyst. “Mobile subscriber growth is inevitable although the increase in subscriber revenues will not be easily achievable.” This is due to high levels of poverty, high political influence on the mobile market and an unstable global economy along with fluctuating oil prices. Moreover, although the increase in investments in the Angolan economy will lead to increased employment and disposal incomes, the economic uncertainty may deter spending.
Effective Marketing and Pricing Strategy is Critical to Expanding Subscription Base
Unitel and Movicel continue to dominate the mobile market. However, as GSM technology is now being used by both operators, the only two factors that will differentiate them are service delivery and quality along with pricing strategies. It has been speculated that a third operator, currently awaiting licensing, will also enter the fray.
Planning an effective marketing and pricing strategy is important to expand customer subscriptions, which will lead to enhanced revenue market share. Both mobile operators need to perform different strategies in order to achieve the same goal – an increase in subscriber share. “They will need to retain existing subscribers and ensure continued customer loyalty,” concludes the analyst. “Strong marketing and advertising campaigns are needed to achieve such goals.”
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