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Annual India Mobile Apps Innovation Report - 2011
CellStrat, Jan 2011, Pages: 70
Annual India Mobile Apps Innovation Report - 2011 by leading market research group CellStrat analyses the mobile apps ecosystem in India and presents real feedback and results of app efforts by marketers, consumers, brands, technology firms and app developers. This project will provide invaluable research insights into the mobile apps and their proliferation in the Indian context.
Mobile apps, app stores, mobile web: the new phenomena in the mobile world. Apple iPhone and Apple App Store unlocked a new business model for developers, brands, infrastructure providers and OEMs. Apple's 300K apps (as of Oct 2010) and couple of billion downloads has brought the app revolution to the forefront of technology evolution. You want to play a game - there are thousands of app for that, you want to pray to god - countless apps for that too, you want to watch your weight or track your grocery expenses - there are numerous apps for that too. You name it – ‘there is an app for that!’
Taking Apple's lead, Google Android, RIM BlackBerry, Nokia Ovi, and all other OEM makers as well as many wireless carriers started apps stores. As the time of writing, CellStrat count more than 100 app stores from global vendors and several others in the pipeline. Whether it is handset makers, mobile carriers, VAS providers, or mobile marketers, all are either producing app stores or leveraging the app phenomenon in some fashion. If you are a brand or agency, mobile apps have become a top customer engagement tool. If you are a service company, you have to have apps to service customers on the go. If you are a developer, you need to pick up the skills critically needed for app development and orchestration. If you are an advertiser, mobile apps are the latest and jazziest new media channel to advertise on. Ignore the mobile app phenomenon at your own peril!
Mobile apps and app stores have unleashed the potential of the mobile web - the new face of the global internet.
The Annual India Mobile Apps Innovation Report – 2011 will provide readers with answers to the following key questions:
- How are mobile apps doing in India?
- What is the adoption rate of smartphones in India which can run apps?
- What platforms are popular in India?
- What mobile operating systems should you develop for?
- How do you leverage mobile apps for marketing and engagement?
- What is the state of India's native apps and app stores?
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